Leading up to the single’s official release, we created an AR experience that allowed fans to preview the song,” Superblood Wolfmoon,” by aiming their phones at the moon.
Listeners can watch Eddie Vedder, Jeff Ament, Stone Gossard, Mike McCreedy and Matt Cameron’s animated characters jam to the new album on Spotify Canvas.
Through Instagram Lens, fans can play a game of Pearl Jam Roulette to discover which band member they look like most.
Fan merchandise was made available through the Ten Club on Pearjam.com. And limited edition, signed and number prints were sold through @tinyconcert.