Come back to the vibe that comes alive in Jamaica
As a leader in tourism, Jamaica is well-aware of the restorative benefits travel has on its visitors. After two years of travel restrictions, routine quarantines, divisive politics and global uncertainty, Jamaica has come back to market as a solution to the world's collective anxiety. In this 2022 "Come Back" campaign, we're delivering a much needed message of caring by inviting the world to come back to being our best selves again in Jamaica.
We developed a custom font that embodies Jamaica's lyrical voice and unique personalty. We call it Curious, because that's the vibe we aim to rouse when audiences see our ads.
We developed a series of print, social and digital ads designed to inspire audiences to dust off their wanderlust and rediscover the things they like most about themselves.