above the influence
Made by Me
There’s never a shortage of teens’ 2-cents-worth when it comes to drug prevention campaigns, so we handed over the gavel, and let teens determine the next Above the Influence message. We drove tens of thousands of teens to our contest page on Facebook where they pitched their ideas and voted for their favorites. The winner, Geena, starred in a 6-part, behind the scenes series documenting her experience as we helped turn her idea into a nationally broadcast PSA.