Made by Me

Above the Influence


There’s never a shortage of teens’ 2-cents-worth when it comes to drug prevention campaigns, so we handed over the gavel, and let teens determine the next Above the Influence message. We created a contest page on Facebook where teens pitched their ideas and voted for their favorites. The winner, Geena, starred in a 6-part, behind-the-scenes content series documenting her experience as we helped turn her idea into a nationally broadcast PSA.