MUTE THE MOUTH
An Above the Influence Game
It’s hard to be yourself when you’re still trying to figure out who you are. For teens, that can mean saying something totally out of character, and then woefully regretting it in one fell breath. We want to remind teens that the real you is always better than the alternative, so we created “Mouth,” a quirky :30 spot featuring an unscrupulous cast of mouth characters set to steal the genuineness from our hero’s conversations. Then, to prepare teens for that pivotal moment when they need to be true to themselves, we created a first-of-its-kind Facebook game that uses facial gesture recognition technology to map, track, and teach expressions that will shut down bad ideas—no words necessary.