Pearl Jam hired Tiny Concert to create an official Music Video for the release of their latest album, Gigaton.
Content posted before during and after the video’s premiere helped generate 2.1M views on YouTube.
An AR experience allowed fans to preview the album by aiming their phones at the moon.
Animated clips of Pearl Jam band members appear when listening to the new album on Spotify.
Fans played Pearl Jam Roulette on Instagram to see which band member they identify with most.
The music video was promoted with digital out-of-home.
Tiny Concert merchandise is available at pearjam.com.